Does Stakeholder Pressure Matters in Adopting Sustainable Supply Chain Initiatives? Insights from Agro-Based Processing Industry

Over the past few years, sustainable supply chain initiatives (SSCIs) have grabbed attention in domestic, as well global, marketplace of food sector. Nowadays, success entire depends on prosperity farms, local communities, trader processors, and agro-based industries. Despite its importance, processing industries (FPIs) are encountering various hurdles achieving business goals due to sheer number potential barriers. Due this reason, stakeholders continuously pressuring management FPIs embrace activities. In light this, present study aims apply a hybrid fuzzy analytical hierarchy process (F-AHP) framework, based technique for order preference by similarity ideal solution (F-TOPSIS), analyzing barriers prioritizing possible pathways adopting SSCIs development FPIs. Based extensive review literature panel consultation with experienced experts, total seven main barriers, forty-two sub five strategic tools were finalized ranked. An empirical case investigation Pakistani-based company has been taken check practical application proposed framework along sensitivity analysis. The findings reveal that lack outsourcing factors found top-ranked barrier implementing SSCIs, pathway overcome is appropriate procurement cycle. major contribution establish prioritization suggest these successful implementation SSCIs. Finally, theoretical, managerial, policy implications provided way forward concerned policymakers.